Last week, I had the amazing opportunity to go to the Indie Beauty Expo!
It's a beauty expo for independent (and largely green) beauty brands. The Expo lasts a few days, with different sections depending on the tickets you purchased or how you were invited. I purchased VIP tickets for myself, and the entire event was well worth the $80 price tag.
I didn't take nearly as many pictures as I would have like to. I was honestly just soaking it all in. This was the first beauty conference/convention/expo I've ever been to, so the whole thing was pretty exciting for me. Today, I'll be sharing some of the photos I did take, and on Wednesday for part 2, I'll share a closeup look at the products I purchased and the samples I was given.
Let's get started!
There were about 70 brands total at the expo, and though I did make it past every single table at least once, I didn't actually get to stop by and talk to every brand.
The above brand, Makeup America, was one that I did get to talk to. All of their products were red, white, and blue themed, which was honestly a bit much for me. But I did find it kind of cool that $1 of every product they sell goes towards paying down the national debt. It would be interesting to find out exactly how much they hope to give towards the debt, since the debt is in the trillions. And I don't mean that to be snarky. I'd really like to know, since that's a pretty big goal.
I only took pictures of the above brand, Beneath Your Mask, because I loved their display and their branding. In truth, I feel like their products were a bit overpriced for what they were, and it was incredibly difficult to talk to them because they were always trying to talk to someone else. But hey, kudos to them for being popular!
There was an open bar at this shin dig, which was fantastic! VIP tickets got you two complimentary drink cards, though I don't know how much you actually needed those since it wasn't a cash bar. The bar tenders were on point, and my drink was delicious!
I appreciate the design of this entire event. Everything was beautiful. They had purple lighting everywhere and beautiful floral arrangements. They had a flower crown station, which ALWAYS had a long line, so I didn't get a floral crown :(
They also had a photo booth station, which I didn't use because I went alone and there's really no fun (for me) in doing the photo booth solo.
Overall, it was a really fun experience, and I would love to go again next year. I'll share more about the brands that I absolutely LOVED on Wednesday, so stay tuned!
I'll leave you with a recap of my Instagram Story from the night...